Pricing information

B2B price

The B2B Price is our best per-item price. We always show the lowest available price, even when multiple offers are available. The final price you pay may vary depending on the optimization of your cart. 

All prices are shown per unit, even if the product's name refers to a bundle or mega-pack.

Estimated retail price

We analyze selling prices from various retailers daily to calculate this.

The estimated retail price is sometimes lower than the brand's recommended retail price (RRP).

The estimated retail price may provide better insight into the potential selling price than the RRP.

Recommended retail price

Brands typically provide a recommended retail price for their products. Some brands enforce these prices, and there may be consequences if you undercut this price.

If a brand has retail price guidelines, we reflect them in our recommended retail price.

Estimated margin

We provide an estimated margin for every product with an estimated retail price. We calculate the estimated margin using the formula below.

• Estimated margin = 1 - B2B price / estimated retail price

Our estimate margin does not include VAT.

Typically, the higher the estimated margin, the more likely you will make a significant profit.

Estimated discount

The estimated discount shows you the benefit of buying from us, instead of buying from various sellers independently. When multiple offers are available for a single product, we calculate the estimated discount.